MAKETING WORDS FOR TOEIC

Choose the word the best completes the sentence

1. Marketing specialists have conducted extensive studies of what _____ customers to buy a particular products.

a.    attractive   b.  attraction   c. attracts     d. attracting

2.    Smart shoppers will ______ different but similar brands before making decision.

a.    compare    b.  comparison   c.  comparative     d.  comparable

3.    Manufacturers like to know what features ______ find useful.

a.    consumers   b.  consume    c.  consumption    d. consumable

4.    Without good _____, good products can go unsold.

a.    market      b. marketable    c. marketability   d. marketing

read the following passage and write the appropriate form of the new words in the blanks below.

 

Yassir is getting ready to realize his dream: opening a business that sells plants on the internet. After completing business plan that helped him to determine that there was demand for his ____ (5) in the _____(6). Yassir is ready to start promoting his business. Having _____ (7) the bank that there was a market, that there were consumers willing to bu flowers on the internet, he needed to find these ________.

Once he has an established base, Yassir, like other business owners will have to continually ______ (9) new consumers. At the same time, he must make sure current customers are ______ (10). In order to be satisfied, _______ (11) customers must be happy with the product they receive. Yassir’s job is to _____ (12) these customers to gain their repeat business. To do this, he will have to _____ (13) consumers that he offers a good product at a good price, especially when _______ (14) to the business with which he ______ (15). And, of course, he will have to complete with other businesses on the price he charges and service he offers. He hopes that internet businesses are here to stay not a ______ (16)

Choose the underlined word or phrase that should be rewritten and rewrite it

17. George found it was productive (A) and less expensive to inspiration(B) loyalty in his current(C) customers compared to(D) the cost of advertising to attract new customers.

18. Joella cannot compete(A) with the prices of jewelry found in stores, but she is able to persuasion(B) customers(C) that her handmade products (D) are unique works of art.

19. Adil’s plan to market his soccer lessons meant persuading(A) boys and girls that soccer was not a short-lived fad(B) and convincing(C) parents that he offered a better service comparison(D) to local soccer camps.

20. The restaurant used an age-old marketing(A) strategy and continually attractive(B) new customers and satisfying(C) current(D) customers with good food at good prices.

ANSWER KEY

1.    C

2.    A

3.    A

4.    D

5.    Product

6.    market

7.    persuaded

8.    consumers

9.    attract

10. satisfied

11. current

12. inspire

13. convince

14. compared

15. competes

16. fad

17. B

18. B

19. D

20. B