CAMBRIDGE IELTS 2
PRACTICE TEST 2
READING
READING PASSAGE 1
You should spend about 20 minutes on Questions
1-13 which are based on Reading Passage 1 below
IMPLEMENTING THE CYCLE
OF SUCCESS: A CASE STUDY
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Within
Australia, Australian Hotels Inc (AHI) operates nine hotels and employs over
2000 permanent full-time staff, 300 permanent part-time employees and 100
casual staff. One of its latest ventures, the Sydney Airport hotel (SAH),
opened in March 1995. The hotel is the closest to Sydney Airport and is
designed to provide the best available accommodation, food and beverage and
meeting facilities in Sydney’s southern suburbs. Similar to many international
hotel chains, however, AHI has experienced difficulties in Australia in
providing long-term profits for hotel owners, as a result of the country’s
high labour-cost structure. in order to develop an economically viable hotel
organisation model, AHI decided to implement some new policies and practices at
SAH.
The first of
the initiatives was an organisational structure with only three levels of
management – compared to the traditional seven. Partly as result of this change,
there are 25 per cent fewer management positions, enabling a significant
saving. This change also has other implications. Communication, both up and
down the organisation, has greatly improved. Decision-making has been forced
down in many cases to front-line employees. As a result, guest requests are
usually met without reference to a supervisor, improving both customer and
employee satisfaction.
The hotel
also recognised that it would need a different approach to selecting
employees who would fit in with its new policies. In its advertisements, the
hotel stated a preference for people with some ‘service’ experience in order
to minimise traditional work practices being introduced into the hotel. Over 7000
applicants filled in application forms for the 120 jobs initially offered at
SAH. The balance of the positions at the hotel (30 management and 40 shift
leader positions) were predominantly filled by transfers from other AHI
properties.
A series of
tests and interviews were conducted with potential employees, which
eventually left 280 applicants competing for the 120 advertised positions. After
the final interview, potential recruits were divided into three categories. Category
A was for applicants exhibiting strong leadership qualities, Category C was
for applicants perceived to be followers, and Category B was for applicants with
both leader and follower qualities. Department heads and shift leaders then
composed perspective teams using a combination of people from all three
categories. Once suitable teams were formed, offers of employment were made
to team members.
Another major
initiative by SAH was to adopt a totally multi-skilled workforce. Although there
may be some limitations with highly technical jobs such as cooking or
maintenance, wherever possible, employees at SAH are able to work in a
wide-variety of positions. A multi-skilled workforce provides for greater
management flexibility during peak and quiet times to transfer employees to
needed positions. For example, when office staff are away o holidays during
quiet periods of the year, employees in either food or beverage or
housekeeping departments can temporarily fill in.
The most
crucial way, however, of improving the labour cost structure at SAH was to
find better, more productive ways of providing customer service. SAH
management concluded this would first require a process of ‘benchmarking’. The
prime objective of the benchmarking process was to compare a range of service
delivery processes across a range of service delivery processes across a
range of criteria using teams made up of employees from different departments
within the hotel which interacted with each other. This process resulted in
performance measures that greatly enhanced SAH’s ability to improve
productivity and quality.
The front office
team discovered through this project that a high proportion of AHI Club
member reservations were incomplete. As a result, the service provided to
these guests was below the standard promised to them as part of their
membership agreement. Reducing the number of incomplete reservations greatly
improved guest perceptions of service.
In addition,
a program modelled on an earlier project called ‘Take Charge’ was
implemented. Essentially, Take Charge provides an affective feedback loop
from both customers and employees. Customer comments, both positive and
negative, are recorded by staff. These are collated regularly to identify opportunities
for improvement. Just as importantly employees are requested to note down
their own suggestions for improvement. (AHI has set an expectation that
employees will submit at least three suggestions for every one they receive
from a customer.) Employee feedback is reviewed daily and suggestions are
implemented within 48 hours, if possible, or a valid reason is given for
non-implementation. If suggestions require analysis or data collection, the
Take Charge team has 30 days in which to address the issue and come up with
recommendations.
Although
quantitative evidence of AHI’s initiatives at SAH are limited at present,
anecdotal evidence clearly suggests that these practices are working. Indeed AHI
is progressively rolling out these initiatives in other hotels in Australia,
whilst numerous overseas visitors have come to see how the program works.
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Questions 1-5
Choose the appropriate letters A-D and
write them in boxes 1-5 on your answer sheet.
1
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The high costs of running AHI’s hotels
are related to their ________
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A
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management.
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B
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size.
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C
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staff.
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D
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policies.
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2
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SAH’s new organisational structure
requires ________
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A
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75% of the old management positions.
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B
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25% of the old management positions.
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C
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25% more management positions.
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D
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5% fewer management positions.
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3
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The SAH’s approach to organisational
structure required changing practices in ________
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A
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industrial relations.
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B
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firing staff.
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C
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hiring staff.
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D
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marketing.
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4
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The total number of jobs advertised at
the SAH was ________
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A
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70.
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B
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120.
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C
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170.
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D
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280.
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5
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Categories A, B and C were used to
select ________
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A
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front office staff.
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B
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new teams.
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C
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department heads.
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D
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new managers.
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Questions 6-9
Complete the following summary of the
last four paragraphs of Reading Passage 1 using ONE OR TWO words from the
Reading Passage for each answer.
Write your answers in boxes 6-13 on your
answer sheet.
WHAT THEY DID AT SAH
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Teams of employees were selected from
different hotel departments to participate in a ________ (6) exercise.
The information collected was used to
compare ________ (7) processes which, in turn, led to development of ________
(8) that would be used to increase the hotel’s capacity to improve ________
(9) as well as quality.
Also, an older program known as
________ (10) was introduced at SAH. In this program ________ (11) is sought
from customers to staff. Wherever possible ________ (12) suggestions are
implemented within 48 hours. Other suggestions are investigated for their
feasibility for a period of up to ________ (13).
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ANSWER
KEY
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