DESIGN (B) ENGLISH FOR AUTOMOBILE INDUSTRY

 

ENGLISH FOR AUTOMOBILE INDUSTRY 7. DESIGN (B)

 

4. Listen to the presentation by a car designer and put the six extracts in the correct order. CLICK HERE TO DOWNLOAD THE AUDIO/MP3  CLICK HERE TO DOWNLOAD TAPESCRIPT  A (1) _________________ we also produce a clay model, which has a ratio of 1:4. If it is approved, a 1:1 model is made and presented to a concept clinic. If there are no knock-out factors, the concept goes to a product clinic so that marketing factors can be finalized. B (2) _________________, product planning marketing, and design come together. Product planning asks ‘What could it be?’, marketing asks ‘Who is it for?’, and design asks ‘What does it look like?’ I should maybe mention at this point that many cars are not really new, but are successors to, or derivatives of, existing models. The design of earlier models naturally needs to be taken into account.   Now listen again and complete the extracts. Use expressions for ordering a presentation.  CLICK HERE TO DOWNLOAD AUDIO/MP3 CLICK HERE TO DOWNLOAD TAPESCRIPT  Are these sentences about the presentation true (√) or false (X) ? 1 The process of designing a car generally takes three years.   2 Styling only comes into the process when other important decisions have been made.   3 It is necessary to know quite early on in the process which production plant will be used.   4 The number of cars which will be built has no effect on the cost of the final product.   5 The car goes to a product clinic before it goes to a concept clinic.   6 The first model is made of wood.     5. Match the design vocabulary with the definitions. 1 successor a the last model 2 derivative b limited number of handmade cars with the necessary equipment and technology inside 3 concept car c the next model 4 predecessor d a limited number of cars built on an assembly line to test tooling and parts. 5 design freeze e a variation of the basic model 6 prototypes f the stage where no more design changes are possible 7 pre-series cars g a car built to show people what the future car will look like (it may have no technology)   6. Describe the process for designing cars in your own words. Look back Unit 2 for help with describing processes. 7. Complete the table. (Hint: the words you need are in exercises 4 and 5.) Verb Noun to ________________________ (a) to ________________________ (b) to assemble to conceive to ________________________ (e) to develop to produce to ________________________ (h) adaptation approval ________________________ (c) ________________________ (d) design ________________________ (f) ________________________ (g) specification   Now complete the sentences with words from the table. 1 It won’t be necessary to develop new technology for this model. We can _________________ what we already have. 2 We need _________________ from the Board of directors if we want to continue with this project. 3 Only models are produced in the _________________ clinic, not ‘real’ cars. 4 The location of the _________________ plant has an impact of the pricing of the car. 5 It is necessary to _________________ the final design before the prototype is made. 6 Marketing factors, e.g. target groups and market share, are finalized after a _________________.

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