DESIGN (C) ENGLISH FOR AUTOMOBILE INDUSTRY

 

ENGLISH FOR AUTOMOBILE INDUSTRY 7. DESIGN (C)

 

8. Some designers are discussing the constraints they work under. Read their comments and match them to the constraints. technical requirements ergonomics laws fuel consumption customer demands brand identity recycling production requirements   1 I can’t design any grill I want – it has to look the same on all our cars so people will recognize the brand. 2 I have to make sure that attractive seats are also comfortable and customers have enough legroom. 3 I have to take safety regulations into account, so I can’t put a big mental part on the bonnet which may injure pedestrians. 4 I have to take the size of the engine and other technical parts into account. 5 I can’t use any material I want, no matter how attractive. I have to know if we can use it again. 6 The car has to be as streamlined as possible so that it doesn’t need so much fuel. 7 If the customers want cup holders inside the car, I have to put them in. 8 Sometimes I think of a really great shape for the bonnet and the production guys tell me the metal can’t be formed like that. What constraints do you work under in your job? 9. Work in a small group to have the following meeting. You work for a major car manufacturer. You are meeting two colleagues to discuss closing the gap in the range of cars you offer. At the moment your product range consists of a compact, a limousine, a large limousine and a convertible. The three possibilities for the new model are: ·           A small ‘green’ car (a compact car with no extras and extremely low fuel consumption) ·           A roadster (a fun, ‘good weather’ car for everybody, young and old) ·           An SUV (a versatile on road/ off road vehicle with lots of room) Think of the car manufacturers you know and identify a gap in their product range. How would you fit it?   Output Read the article and answer the questions which follow. Brand DNA Every car has a brand DNA which makes it distinctively and instantly recognizable. When you see a BMW or Rover, for example, you know exactly what it is. The importance of Over to you Do you agree that cars from different countries have different styles? If so, what is your favourite national style? Which country does your car come from? Does it reflect the style of that country? How would you describe German, Japanese, French, or Italian style.

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