Lesson 4
BUSINESS PLANNING
(600 essential words for the TOEIC)
WORD PRACTICE
LISTENING COMPREHENSION
Part 1 Photo
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Look at the picture and listen to the
sentences. Choose the sentence that best describes the picture
1.
A B C
D
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Part 2 Questions-Responses
Listen
to the question and the three responses. Choose the response that best answers
the question.
2
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A
B C
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3
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A
B C
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Part 3 Conversation
Listen to the dialogue, then read each
question and choose the best response.
4
|
How do the speakers feel
about Alexa’s business plan?
A.
She has gathered too much data.
B.
She has taken on too much risk.
C.
She has made many obvious mistakes.
D.
She is serious-minded and cautious.
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6
|
According to the man, what
is the most important strategy for success?
A.
Investing in a good sound system.
B.
Having a good business plan.
C.
Eliminating all risk.
D.
Studying the market
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5
|
How will the
man help Alexa?
A.
By doing market research.
B.
By searching for an office.
C.
By pointing out her mistakes.
D.
By nominating her for an award.
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|
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Part 4 Talk
Listen
to the talk. Then read each question and choose the best answer.
7
|
What is the topic of the
talk?
|
9
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When will the evaluation
begin?
|
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A
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Long-term
growth plans.
|
A
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At the end of
this year.
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B
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An offer for a
leveraged buyout.
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B
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At the
beginning of next year.
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C
|
How to minimize
risk.
|
C
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In two years.
|
||
D
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Where to borrow
funds.
|
D
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In a few years.
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8
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How will the
company fund its growth?
|
|
|
|
|
A
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Bank loans.
|
|
|
|
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B
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Profits.
|
|
|
|
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C
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Sale of stocks.
|
|
|
|
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D
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Owner
investment.
|
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READING
Part 5 Incomplete Sentences
Choose
the word that best completes the sentences
10
|
You cannot _________
learning how to use the new software as it will be needed in daily operations
from now on.
|
13
|
After you turn in your
business pan, you will receive a written _________ of your work within two
weeks.
|
||||||
A
|
avoid
|
C
|
avoiding
|
A
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evaluator
|
C
|
evaluate
|
||
B
|
avoided
|
D
|
avoidance
|
B
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evaluative
|
D
|
evaluation
|
||
11
|
I don’t want to
intrude, but would you like me to _________ how to use that machine?
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14
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If we think
_________, we can come up with a plan that promises success.
|
||||||
A
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demonstrate
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C
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demonstrative
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A
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strategize
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C
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strategically
|
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B
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demonstration
|
D
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demonstrator
|
B
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strategic
|
D
|
strategist
|
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12
|
While you are
_________ your business plan, it is good idea to keep a resource library of
valuable materials.
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15
|
It is now legal
to _________ a generic brand drug for a prescription medicine if you have the
patient’s consent.
|
||||||
A
|
develop
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C
|
developing
|
A
|
substitute
|
C
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substituting
|
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B
|
development
|
D
|
developer
|
B
|
substituted
|
D
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substitution
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Part 6 Text Completion
Memo
|
|
To
From
Re
|
: Stephen Saunders, President
: Willa Richardson, Marketing
Department
: Changes in market
|
In order to address the changes
that are currently taking place in the market, I believe we need to modify
our business plan. I _________16 data for the past several months. The
information clearly shows that younger and younger people are becoming
interested in purchasing products such as ours. We need to develop a
_________ 17 to reach this younger age group. We need to redirect some of our
resources toward this goal. I think that if we make this a priority over the
next year, we will have a much _________ 18 position against our competitors.
If we don’t, we risk losing the market share that we already have. I would
like to share the results of my research with you. It demonstrates the need
to focus our energy toward this younger age group. Please let me know if we
can meet this week to discuss it.
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16
|
A
|
gather
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18
|
A
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strong
|
B
|
am gathering
|
B
|
more strong
|
||
C
|
had gathered
|
C
|
stronger
|
||
D
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have been gathering
|
D
|
strongest
|
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17
|
A
|
strategy
|
|
|
|
B
|
strategize
|
|
|
|
|
C
|
strategic
|
|
|
|
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D
|
strategically
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Part 7 Reading Comprehension
Questions
19-23 refer to the following article
When developing a plan for a new
business, the entrepreneur quite naturally wants to eliminate all risk. While
it is impossible to avoid some risk, the goal us to minimize it as much as
possible. How can we do this? Thorough research and careful planning are the
keys. There are two parts to good research. First, you must demonstrate that
there is a need for the product or service you plan to offer. Are there
enough people out there who would be willing to pay for it? Second, you must
look at your competition. What do you have to offer that your competitors do
not? Is your product or service of better quality in some way? Is it cheaper
or more easily available? Is there a niche in the market that your
competitors are not addressing? If what you have to
offer is identical to what your competitors are offering, your business is
not likely to be successful. These are some things to consider when
evaluating how well you can measure up against the competition. Once you have
evaluated a need for your product or service and determined how yours will be
different from your competitors’, you are ready to begin the next part of
your plan – financing.
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19
|
What is this article mostly
about?
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22
|
The word addressing is closest in meaning to
|
||
A
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Financing new
businesses.
|
A
|
focusing on
|
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B
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How to price
products.
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B
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calling on
|
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C
|
The need for
research.
|
C
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giving up
|
||
D
|
The best
marketing strategies.
|
D
|
staying away
from
|
||
20
|
What does the
author say about risk?
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23
|
The word demonstrate in line 7 is closest in
meaning to
|
||
A
|
We should try
to reduce it.
|
A
|
felt
|
||
B
|
We must avoid
it.
|
B
|
created
|
||
C
|
We can
eliminate it with careful planning.
|
C
|
removed
|
||
D
|
It is the key
to success.
|
D
|
shown
|
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21
|
According to
the article, what can lead to the failure of a new business?
|
|
|
||
A
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Offering a
cheaper product.
|
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|
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B
|
Selling the
exact same product as the competitors sell.
|
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C
|
Selling only to
a niche in the market.
|
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D
|
Offering only
services and not products.
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ANSWER
KEY
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