CAMBRIDGE
ENGLISH VOCABULARY IN USE ADVANCED
UNIT 96
Connotation: making associations
A
|
Different kinds of associations
|
||
B
|
Understanding associations
Journalists,
advertisers and other writers or speakers who want to interest and entertain
their audience often make use of word associations. A fashion advert might
ask, for example, ‘Would you like to have that Paris look?’, which
draws on the associations of Paris with glamour and style. Or someone might
refer to cowboy builders, meaning builders who are not careful or
trustworthy.
It
might seem difficult at first to understand this kind of language, but your
knowledge both of the world and of the primary meanings of words will help
you. Paris, for example, is known throughout the world as a centre of high
fashion and it is quite possible that the name Paris is associated with glamour
in your own language too. If you have seen a Western, you will have seen how
cowboys often behave in a careless and dishonest way.
Think,
for example, about the words shark, scar and diamond. You
probably know their literal meanings – a large sea creature with sharp teeth,
a mark left on the skin after a cut has healed, and a precious stone, respectively
– but what associations do you think they have for English speakers in general?
What might someone mean if they said the following?
‘They’re
all sharks in that garage.’
‘I
think that new office block is a scar on the landscape.’
‘Emma’s
a real diamond.’
The
idea of sharks as sharp-toothed creatures with an aggressive reputation
should help you to understand that the speaker does not like the garage. The
fact that a scar is a mark of a wound on something that was once unspoilt
should help you to appreciate that the speaker does not like the new office
block. The beauty and high value of a diamond as a precious stone should help
you to see that the speaker has a high opinion of Emma.
Language
help
Research
into language learning shows that words are better remembered if you have
personal associations in mind as you learn them. Remember to think about what
your associations with a word are as you learn it.
|
EXERCISES
96.1
|
Answer
these questions about the associations discussed on the opposite page.
|
||||||||||||||||||||||||||||||||||||
96.2
|
Match
the colours with their associations in English. Are any of these the same in
your language? (See Unit 65 for more about the associations of colour in
English.)
|
||||||||||||||||||||||||||||||||||||
96.3
|
Are
these statements about the associations of animals in English correct? When a
statement is wrong, correct it.
|
||||||||||||||||||||||||||||||||||||
96.4
|
Can
you make any associations between the colours in 96.2 and the animals and
their associations in 96.3 that will help you to understand why these
associations have been made?
|
||||||||||||||||||||||||||||||||||||
96.5
|
Some
of these have associations of good luck in English and some have associations
of bad luck. Decide whether each picture represents good luck or bad luck.
|
||||||||||||||||||||||||||||||||||||
96.6
|
Over to you
Write
down five colours and five animals. What are your own associations for these
words?
|
ANSWER KEY
96.1
1
No, you wouldn’t.
2 a peacemaker 3 a factory chimney 4 Yes, it’s a compliment. 5 No, you wouldn’t. 6 Yes, as it’s a symbol of good luck. 7 faithfulness 8 No, you wouldn’t. Although super suggests something extra good, shark has a negative meaning in a business context.
96.2
1
c
2 d (also associated with growth, fertility) 3 f (also associated with cheerfulness) 4 e (also associated with fierceness) 5 a (also associated with birth) 6 b (also associated with death, nothingness) Note that these are not the only associations which these colours have. Blue, green and red, for instance, can also be used to refer to different political parties.
96.3
1
No. If you say someone has a dog’s life, you think they have a difficult
life.
2 No. If you call a businessman a snake, you don’t trust him. 3 No. If you say someone’s hair is mousy, you mean it is light brown and not especially striking or attractive. 4 Correct. 5 No. If you say someone can be catty, you mean they tend to say unkind things about people. 6 Correct. 7 No. If you call someone a sheep, you mean they just follow others and are not independent at all. 8 No. If you say that someone is hawk-eyed, you mean that they have very sharp eyes.
96Possible
answers: (but you may have some better ones!)
Colours Purple is often the colour of royal robes (and was the colour of the most important Romans’ togas, because it was made from an expensive dye). Green is the colour of new growth and this may suggest inexperience. Yellow might be seen as the colour white people’s skin goes when they are afraid. Red is the colour of fire, so may suggest danger. White is the absence of colour, which suggests purity, a blank sheet. Black is dark, and seems to suggest things that are hidden and frightening, hence evil..4
Animals
‘A dog’s life’ may come from the idea that a dog is totally under the thumb of its master. A snake is a creature that many people are afraid of. They know that snakes can be dangerous. A mouse is usually light brown or grey in colour and it is not generally a popular animal, so it is not surprising that ‘mousy’ has negative and dull associations as a hair colour. Rats generally have very unpleasant associations for most English speakers, so it is not surprising that rattiness is a negative quality. Cats have sharp claws which can scratch and hurt people. Fish can have a rather unpleasant smell, one that can hang around for a long time, so this may suggest something suspicious, i.e. what is causing that unpleasant smell? Sheep tend to follow one another rather than all acting in an independent way. As a bird of prey, the hawk needs very sharp eyes.
96.5
1
bad luck
2 good luck 3 bad luck 4 good luck |
No comments:
Post a Comment
thank you for visiting my blog and for your nice comments