BUSINESS PLANS PROFESSIONAL ENGLISH IN USE FOR FINANCE

 

PROFESSIONAL ENGLISH IN USE FOR FINANCE 50. BUSINESS PLANS

 

A Market opportunities If you have a brilliant idea for a new product or service, or a better or cheaper way of supplying an existing product or service, you will probably require finance: money to start up a company to take this market opportunity, or to expand an existing company. If you want to interest venture capitalists in your project, you will have to write a business plan. Business plans begin with a summary, often called an Executive Summary, which explains in one or two pages: B The company, the product and the market If the company already exists, the first chapter of the business plan explains how it was started and how it has grown and gives a history of sales and profits. It describes the company today, and the plans for the future. The second chapter describes what you already sell or want to sell. It explains what differentiates the product or service from other existing ones – what makes it different or unique. It focuses on the benefits or advantages for customers – how it will improve people’s live! C The financial analysis The financial analysis gives details of the historical performance, if it is an existing company, and describes existing finance and assets. it explains why the business needs funds and gives sales forecasts (the sales the business expects to achieve in a particular period of time), EXERCISES 50.1 Make word combinations using a word from each box. Then use the word combinations to complete the sentences below. Look at A and B opposite to help you. 1 Are you sure you can ___________ these ___________ more efficiently than your competitors? 2 This business plan gives details of the ___________ we ___________, and that we’re going to do with it. 50.2 Complete the sentences. Look at A, B and C opposite to help you. 1 We’re convinced this is a great ___________ _________: people will really want what we plan to offer. 2 Our __________ __________ is over 100,000 units a year. 50.3 Use the words below to make word combinations with ‘market’ that have appeared in this book. Then sort the word combinations: which are concerned with finance and which with marketing?

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