PRICING PROFESSIONAL ENGLISH IN USE FOR FINANCE

 

PROFESSIONAL ENGLISH IN USE FOR FINANCE 18. PRICING

 

A Manufacturers’ pricing strategies There are a student’s notes from a lecture about pricing. B Retail pricing strategies ·         Loss-leader pricing – retailers (e.g. supermarkets) often offer some items at a very low price that isn’t profitable, to attract customers who then buy more products which are profitable.   EXERCISES 18.1 Find five verbs in A and B opposite that can be used to make word combinations with ‘prices’. Then use the verbs to complete the sentences below. 1 Economists say that if sales increase when you ____________ a price, demand is elastic. 2 If we have more customers than products available, we generally ____________ our prices.   18.2 Match the pricing strategies in the box with the statements below. Look at A and B opposite to help you. 1 Because of our famous brand name and our reputation for quality, we can charge a very high price. 2 We never use whole numbers like $10 or $20. Our prices always end in 95 or 99 cents. 3 We launch our products at high prices, and then reduce them a few months later to get more customers. 4 We just get the cost accountants to work out how much it costs to make the product, and add our profit.

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