UNIT 8 SECTION 2 (C) Use of English B2 for all exams

 

Use of English B2 for all exams UNIT 8 SECTION 2 (C)

 

Examination Practice A Read the text below and decide which answer A, B, C or D best fits each space. ADVERTISING In this day and age, advertising is big business. It (1) ________________________ a lot of effort into effectively (2) ________________________ the public about a product or service. Advertisements are introduced through a (3) ________________________ of means. Companies can choose (4)____________________________ the print media, television, radio or even huge lit-up billboards that (5)_________________________ put up around our cities and which (6) ________________________ that we buy this type of ice-cream or that type of trainer. Advertising companies use a number of techniques to attract our attention, including stunning photography, eye-catching graphics, jingles or clever (7) ________________________. (8)__________________________companies may employ famous people like film stars to (9) ________________________ their products. However, many governments have introduced rules and regulations that advertisers must follow. These codes of conduct (10)_________________________ that advertisers don't make exaggerated claims or offend certain groups of people. In some countries, advertisements can be displayed only in specific areas. (11)___________________________, some countries do not (12)_______________________ of the advertising of certain products, like tobacco, so they don't allow such advertising at all.   1 A sets B puts C lays D does 2 A introducing B explaining C informing D mentioning 3 A variety B choice C collection D selection 4 A from B between C through D throughout 5 A have been B have C had been D had 6 A mean B approve C suggest D consult 7 A descriptions B comments C reports D announcements 8 A To be more specific B Yet C Not only D What is more 9 A recommend B suggest C advise D propose 10 A reassure B insure C ensure D confirm 11 A Furthermore B Nevertheless C Otherwise D Likewise 12 A accept B admit C agree D approve B Complete the text below with the correct form of the words in capitals. AIR-CONDITIONERS The American inventor W.H. Carrier developed the first air-conditioning unit in 1902. Since then, the (1)______________________of air-conditioners has increased (2)_______________________ Given people's(3)_____________________ to function in the heat, air-conditioners provide them with a feeling of comfort. That is why the (4)___________________ of even more people installing air-conditioners for (5)_____________________ use in the (6)_____________________ of their own home will increase further. But what do they do? Their aim is to (7) _____________________ the temperature in a room. This accomplished by the (8)___________ of a fan, which also removes dust and odours from the air and controls the humidity. The (9) _____________________of an air-conditioner depends on the power of its fan. Nowadays there is a great (10)____________ of air-conditioners on the market which are bound to cover each person’s needs.   POPULAR RAPID, ABLE   LIKELY PERSON, PRIVATE STABLE PRESENT EFFICIENT   VARIOUS

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ANSWER KEY

A 1 B 2 C 3 A 4 A 5 A 6 C 7 B 8 B 9 A 10 C 11 A 12 D B 1 popularity 2 rapidly 3 inability 4 likelihood 5 personal 6 privacy 7 stabilise 8 presence 9 efficiency 10 variety