600 ESSENTIAL WORDS FOR THE TOEIC TEST LESSON 2. MARKETING.

600 ESSENTIAL WORDS FOR THE TOEIC TEST

LESSON 2. MARKETING.

WORDS IN CONTEXT

Read the following passage and write the words in the blanks below.

attract	consumers	fad	persuaded
compared	convince	inspire	product
competes	current	market	satisfied

Yassir is getting ready to realize his dream; opening a business that sells plants on the internet. After completing a business plan that helped him to determine that there was demand for his __________(1) in the __________(2). Yassir is ready to start promoting his business. Having __________(3) the bank that there was a market – that there were consumers willing to buy plants on the internet – he needed to find this __________(4). Once he has an established base, Yassir, like other business owners, will have to continually __________(5) new customers. At the same time, he must make sure current customers are __________(6). In order to be satisfied, __________(7) customers must be happy with the product they receive. Yassir’s job is to __________(8) these customers to gain their repeat business. To do this, he will have to __________(9) consumers that he offers a good product at a good price, especially when __________(10) to the businesses with ehich he __________(11). He hopes that internet plant buyers are here to stay and not just part of a __________(12).

PART 7 Reading Comprehension

Questions 19-23 refer to the following report.

Catherine Cosmetics Company Sales Department Meeting Report March 29, 20 __

We reviewed the sales figures for the past quarter. We currently experiencing a significant drop in sales in our hair care products. This has been going on since the beginning of the year when we introduced the improved version of our top-selling hair care line, Catherine’s Curls. Our advertising has not been successful in convincing more customers to buy these products. We know there is a market for products such as these manufactured with 100% natural ingredients and no testing animals. In fact, our competitors are doing quite well in this area and have been for a number of years. We know from our research that the popularity of all-natural cosmetic products is more than just a passing fad, and this is why we decided to branch out into this area. We have carefully compared our products to those of our three largest competitors. We have looked at product ingredients, packaging, target consumers, pricing and sale strategies. Our product is similar, or even better, in all ways but one. Our packaging is significantly less eye-catching than that of our competitors, and it does not convey the important aspects of the products to the consumer, that is, that these products are entirely made with natural ingredients. Therefore, in order to attract more customers, we recommend employing a new designer to create batter packaging for the Catherine’s Curls line of products.

19	When did the sales department have a meeting? A.       At the beginning of the year. B.       In March. C.       A quarter of a year ago D.      At the end of last year	22	The word market in line 5 is closest in meaning to? A.      product B.      factory C.      purchase D.      demand
20	Which of the following might be part of the Catherine’s Curls products? A.       Shampoo. B.       Hand lotion C.       Nail polish D.      Lipstick.	23	The word fad in line 8 is closest in meaning to A.       need B.       fashion C.       event D.      wish
21	According to the report, why are fewer people buying Catherine’s Curls produtcs? A.       The prices are too high. B.       The ingredients aren’t natural. C.       The packages aren’t attractive. D.      The type of product is not popular.

ANSWER KEY

1	product	7	current
2	market	8	inspire
3	persuaded	9	convince
4	consumers	10	compared
5	attract	11	competes
6	satisfied	12	fad

19	20	21	22	23
B	A	C	D	B