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A
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Elements of e-commerce
E-commerce or online shopping is the process of buying and selling
products and services using the Internet. It has similarities with
traditional commercial activity.
A product or service, from plane tickets to books, is offered in an
online shop, the seller’s website. Customers select and order products, which
are then paid for and delivered. The main difference is that most of the
processes take place on the Web.
E-commerce websites use the following components:
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B
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How
to buy on the Internet
The
first thing to do is to look for the product in search engine or, even
better, in a comparison engine or bargain finder, to find the lowest price.
Most
online shop websites are designed so that customers follow these steps to
do their virtual shopping.
You
start by adding the items you want to buy to the shopping basket, or
virtual shopping trolley.
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C
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Types of e-businesses
Companies whose activity is
centred on the Internet are called dotcoms, after their web addresses. However,
most e-commerce businesses are bricks and clicks, as they have both a
physical and online presence.
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EXERCISES
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27.1
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Find the clues and complete the puzzle with words from A and B
opposite.
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Across
1. One of the programs used
to help shoppers while ordering on the Internet is called a _______ cart
program.
5. The most common type of
e-commerce.
7. The exchange of goods and
services over the Web.
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27.2
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Put the steps
from shopping websites in the right order to explain the process of buying
online.
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27.3
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There are some drawbacks to
e-commerce and people are not always happy with it. Complete the sentences
with words from the opposite page.
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1. ____________ ____________
is great until you have a complaint. Unlike a shop you have nowhere to
go.
2. There have been problems
with both ____________, web only businesses, and ____________, high
street names with a web presence. Computing experts say a large part of
the problem lies with the software available for customer support online.
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