1.1 So Just What is Google Adsense?
Google AdSense is a fast and absolutely ridiculously easy way for
people with websites of all types and sizes to put up and display relevant
Google ads on the content pages of their site and earn money. Because the
Google AdSense ads relate to what your visitors came to your site to read
about, or because the ads match up to the interests and characteristics of
the kind of people your content attracts, you now have a way to improve
your content pages AND make some serious bucks off of them.
Google AdSense is also a way for site owners to provide Google search
capability to visitors and to earn even more money by putting Google ads on
the search results pages. Google AdSense gives you the ability to earn
advertising revenue from every single page on your website-with a minimal
investment of your time.
So what kind of ads do you have to put up? That is the good part-you
don’t have to decide. Google does it for you. AdSense always delivers
relevant ads that are precisely targeted-on a page-by-page basis-to the content
that people find on your site. For example, if you have a page that tells
the story of your pet fish, Google will send you ads for that site that are
for pet stores, fish food, fish bowls, aquariums-you get the picture.
If you decide you want to add a Google search box to your site, then
AdSense will deliver relevant ads targeted to the Google search results
pages that your visitors’ search request generated.
If you’re into upgrades, Google is now offering ‘AdSense Premium’
which is CPC based and, for the time being, offers less flexibility in
terms of ad sizes – only banners and skyscrapers are currently available.
You can apply using existing AdWords accounts, or you can request a new
account. Applicants are usually notified within a day as to whether they’ve
been accepted for the program.
Here’s the thing you need to know: Google has no strict criteria for
acceptance into the AdSense program, and Ad Sense doesn’t hit you with a
minimum traffic requirement. The only criteria they’re really sticky about
is the standard ‘acceptable content’ requirements, and that’s pretty
standard almost anywhere.
Google AdSense says they’re serious about attracting quality content
sites, and because of that they only allow AdSense members to serve one ad
per page. This means you can’t use AdSense for both banners and skyscrapers.(Note:
banners are those horizontal ads that run up top and down bottom.
Skyscrapers are the tall ads that run vertically, on the left and right of
your page text.)
Once you’ve been accepted into Google AdSense, you’ll be able to get
the AdSense advertisements on any site you own using the same ad code,
provided you obey the Google guidelines. (And that’s very, very important- more
on that later.)
Your reporting doesn’t occur in real time, but is updated regularly
throughout the day. Right now, you can’t view reports based on a domain or
site basis if you run the AdSense on more than one site. Before you sign up,
you really ought to read the lengthy and detailed FAQ on the AdSense site.
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