2.1 What are Content-Rich Sites and Why Have One?
A content-rich site is one that has lots of informative articles up
at it, usually centered around a theme. Most sites can’t quite pull off
being WikiPedia, so they specialize. For instance, you could do a site for
dog owners. Possible articles on that site would cover:
• How to figure out what kind of dog you want
• Where to get a dog
• How to deal with a puppy
• Life stages of a dog
• House-training puppies
• Dog training
• What to feed dogs
• Whether to get more than one dog
• How to socialize dogs with other dogs and with cats
• Exercise needs of dogs
• Training dogs to do tricks
• Treating fleas
• Common dog ailments and when to go to the vet
• Dog nutrition
• Taking your dog on a trip
• Getting a pet sitter or boarding your dog if you don’t take him on
a trip
The articles you’ll want to have on your site should be short enough
so that someone can read them in about 5 minutes. This means you want to
stick to articles of 250 to 750 words, with 300 to 600 words optimal. To
give you an idea, a single page in a published novel has about 300 words.
Of course, your real purpose in putting up all these nice little
short articles and changing them out frequently is not to just put
information out into the world. It is to have a site that people will come
back to so that they will see the Google AdSense ads, and click on them,
and then you will get checks in the mail.
That’s a key point, so I’m going to repeat it: The purpose of having
a content-rich website is to attract people to it, again and again, so that
they will see the ads and click on them.
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