A
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Trade marks and domain names
Trainees at a law firm have been asked to
help prepare a section on Intellectual Property (IP) law for the monthly
e-newsletter circulated to clients. Some of their preparatory notes are
below.
Type of IP
interest
Trade mark
How the
interest/ right arises
A trade mark, or mark, needs
to be registered at the Patent Office to be protected. A trade mark is
territorial. It can be a sign including words, symbols, or pictures, or a
combination of all these elements. Its function is to represent the goods
graphically and distinguish them from other goods. It is essentially a
badge of origin enabling customers to recognise a brand.
A service mark is the same
as a trade mark but it identifies the source of a service.
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Type
of IP interest
Domain name
How
the interest/ right arises
Domain names are unique
Internet addresses which distinguish one computer from all others
connected to the Internet, for example google.com
Top level domains (TLD)
include two letter country codes (ccTLD) such as .uk and .nl. Generic
TLDs (gTLD) include .com, .org, .biz, and .coop. Below these are the
second level domain names, for example ‘McDonalds’ in McDonalds.com
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B
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Remedies for IP infringement
IP rights can be enforced
through civil remedies, and may involve criminal sanctions. As a final
remedy, the rightholder can obtain financial compensation for losses
caused by infringement by choosing between damages or an account of
profits which the defendant made from the infringement.
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EXERCISES
43.1
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Complete the definitions. Look at A and B
opposite to help you.
1. _______________ - anything
graphic that conveys information, for example numerals, words, letters,
packaging, shape of the goods, Etc.
2. _______________- using
clear images, lines, characters, musical notation, internationally
recognised colours, etc.
3. _______________ _______________- any sign, represented
graphically, which is capable of distinguishing the goods or services of
one business from others
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43.2
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Replace the underlined words and phrases in this extract from an
advertisement for a short course for lawyers on trade marks with
alternative words and phrases from A and B opposite.
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