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A
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Market research
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The original concept is the
basic idea for something.
In designing products and services,
market research – finding out what people want – is of course very
important. This may involve questionnaires or surveys, with questions
about what people buy and why, perhaps with interviews in the street or
by telephone.
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B
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Development and
launch
In software,
developers often produce a final test version, the beta version, where
users are asked to point out bugs (problems) before the software is
finalized.
Car designers
use CADCAM (computer-assisted design/ computer-assisted manufacturing) to
help develop and make products and test different prototypes.
Researchers
in laboratories may take years to develop new drugs, testing or trialling
them in trials to show not only that they are effective, but also that they
are safe. Drugs need to be made on an industrial scale before they can be
sold.
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EXERCISES
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14.1
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Three people are talking about their work in product development. Correct
the mistakes in italics, using expressions from A and B opposite.
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1.
(a)
market researches showed there was a real need for
this service, but before offering it, we had to test it in a (b) beta copy with small groups of
users over several months to eliminate all the bugs. Even so, (c) after lunch, some users said they
could get into other people’s account.
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14.2
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Complete this
talk by a marketing specialist using words from A and B opposite.
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A few years ago, a famous
car company launched a new car, based on a completely new (1) …………….. .
they’d done years of technical research and (2) …………….. research with
focus (3) …………….. and (4) …………….. panels and analysis of responses to questionnaires
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