PRICE BUSINESS VOCABULARY IN USE

 

BUSINESS VOCABULARY IN USE 23. PRICE

 

A Price B Word combinations with ‘price’ C Upmarket and downmarket Products, for example skis, exist in different models. Some are basic, some more sophisticated. The cheapest skis are low-end or bottom-end. The most expensive ones are high-end or top-end products, designed for experienced users (or people with a lot of money!) The cheapest entry-level skis are for beginners who have never bought skis before. Those in between are mid-range. If you buy sophisticated skis to replace basic ones, you trade up and move upmarket. If you buy cheaper skis after buying more expensive ones, you trade down and move downmarket. D Mass markets and niches Mass market describes goods that sell in large quantities and the people who buy them. For example, family cars a mass market product. A niche or niche market is a small group of buyers with special needs, which may be profitable to sell to. for example, sports cars are a niche in the car industry. EXERCISES 23.1 Look at the price list. Are the statements below true or false? 1. The pricing policy is to sell below list prices. 2. The Adagio is low-priced, and is cheaper than the competition. 3. The mid-priced models are the Brio and the Capricioso. 4. This retailer charges 16,908 euros for the Delicioso. 23.2 Complete the sentences with the appropriate form of words from B opposite. 1. A price __________ by Mills may indicate the start of price increases by other producers. 2. Britain’s house price __________ has gone beyond London, with properties in Kent now worth 25 per cent than a year ago. 23.3 Correct the mistakes in italics, using expressions from C and D opposite. I’m Denise Van Beek, from sailing boat company Nordsee Marine. We have something for everyone. If you’ve never sailed before, try pur (1) mid-range model, the Classic. It’s six metres long and very easy to sail. After a year or two,

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