COMPETITION BUSINESS VOCABULARY IN USE (ADVANCED)

 

BUSINESS VOCABULARY IN USE (ADVANCED) 17. COMPETITION

 

A Competitors The main competitors in a particular industry are its key players. Smaller competitors may be referred to as minor players. Competition in an industry can be: • cut-throat • ferocious • intense • fierce • keen • low-key • stiff • tough B ‘Competing’ and ‘competitive’ Competing and competitive are adjectives related to ‘competition’. Two companies may produce competing products – products that compete with each other. A competitive product is one that has real and specific benefits in relation to others of the same type. ‘Competing’ also occurs in these combinations: EXERCISES 17.1 Look at the adjectives describing competition in A opposite. Which is the odd one out, and why? 17.2 Look at B opposite. Match the two parts of these extracts containing expressions with ‘competing’. 1 What is to stop supposedly competing a bids from mining giants Inco Ltd and Falconbridge Ltd. 2 Commtouch can position itself in the middle of the competing b suppliers from secretly agreeing to keep prices high? 17.3 Complete the sentences with words from B opposite that can follow ‘competitive’. 1. He was criticized for being too Eurocentric and failing to pay sufficient attention to the competitive _____________ from South East Asia. 2. Business can sustain their performances over the long term by having some competitive _____________ to keep them ahead. (2 possibilities)

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