A
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The Internet
The Internet service provider or ISP is the organization that
provides you with Internet access. You register and open an account, then
they give you an email address so that you can communicate by email with
other users. Some ISPs have their own content – news, information and so on
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B
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Clicks – and –
mortar
My name’s
John and I own a chain of sports shops. Last year, I started an e-commerce
operation, selling goods over the Internet. We’ve done well. Visitors don’t
have trouble finding what they want, adding items to their shopping cart
and paying for them securely by credit card. Last year we had two million
unique users (different individual visitors) who generated 35 million hits
or page views. Than means our web pages were viewed a total of 35 million
times!
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C
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B2B, B2C and B2G
Selling to the public on the
Internet is business-to-consumer or B2C e-commerce. Some experts think that
the real future of e-commerce is going to be business-to-business or B2B,
with firms ordering from supliers over the Internet. This is e-procurement.
Business can also use the
Internet to communicate with government departments, apply for government contracts
and pay taxes: business –to-government or B2G.
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EXERCISES
26.1
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Match the words you might see on a computer screen (1-6) with the
activities you might be doing at that time (a-f).
a. using a search engine
b. logging on
c. registering with an ISP
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26.2
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Find
expressions in B opposite with the following meanings.
1. traditional shops (two
possibilities)
2. selling on the Internet
(two possibilities)
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26.3
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What type of
e-commerce are the following? Choose from B2B, B2C, or B2G.
1. Private
individuals can rent a car without going through a call centre.
2. The city
is looking for construction companies to build a new airport. There are
hundreds of pages of specifications you can obtain from the city
authorities.
3. Car
companies are getting together to buy components from suppliers in
greater quantities, reducing prices.
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