MARKETS AND COMPETITORS BUSINESS VOCABULARY IN USE

 

BUSINESS VOCABULARY IN USE 20. MARKETS AND COMPETITORS

 

A Companies and markets You can talk about the people or organizations who buy particular goods and services as the market for them, as in the ‘car market’, ‘the market for financial services’, etc. buyers and sellers of particular goods and services in a place, or those that might buy them, form a market. if a company: B More word combinations with ‘market’ C Competitors and competition Companies or products in the same market are competitors or rivals. Competitors compete with each other to sell more, be more successful, etc. The most important companies in particular market are often referred to as key players. EXERCISES 20.1 Use the correct form of the words in brackets to complete the sentences. 1. European films do not export well: European movies barely _____________ (abandon/corner/penetrate) the US market. 2. In the 1970s, Kodak  _____________ (corner/enter/leave) the instant photography market until then  _____________ (abandon/dominate/penetrate) by Polaroid. 20.2 Replace the underlined expressions with expressions from B opposite. You may need to add a verb in the correct form. I’m Kalil and I’m marketing manager for CrazyCola in a country called Newmarket. In this market, we (1) sell more than any other cola. In fact, we (2) have 55 per cent of the market. (3) 20.3 Read the description of a language training market. Answer the questions. In Paris, 500 organizations offer language training to companies. However, 90 per cent of sales are made by the top five language training organizations. The market is not growing in size overall. Organization A has 35 per cent of the market, and faces off stiff competition from B, which has about 25 per cent of the market, and from C, D and E, who each have 10 per cent, but who are trying to grow by charging less for their courses 1. How many competitors are there in the market? 2. Is competition in the market strong?

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