PRODUCTS AND BRANDS BUSINESS VOCABULARY IN USE

 

BUSINESS VOCABULARY IN USE 22. PRODUCTS AND BRANDS

 

A Word combinations with ‘product’ B Goods Goods can refer to the materials and components used to make products, or the products that are made. Here are some examples of these different types of goods: Consumer goods that last a long time, such as cars and washing machines, are consumer durables. Consumer goods such as food products that sell quickly are fast-moving consumer goods, or FMCG. C Brands and branding A brand is a name a company gives to its products so they can be easily recognized. This may be the name of the company itself; the make of the product. For products like cars, you refer to the make and model, the particular type of car, for example, the Ford (make) Ka (model). Brand awareness or brand recognition is how much people recognize a brand. The ideas people have about a brand is its brand image. Many companies have a brand manager. EXERCISES 22.1 Match the sentence beginnings (1-7) with the correct endings (a-g). The sentences all contain expressions from A opposite. 1 Banks are adding new types of accounts a product life cycles are so short that product launches are very frequent. 2 Apple is going to simplify its product line b its product positioning in relation to Psion’s existing hardware products. 22.2 Look at the words in B opposite. Which applies to each of these products? 1. microwave ovens 2. cotton 3. cars 4. hamburgers 5. soap powder 22.3 Complete this marketer’s description of his work using expressions from C opposite. My name’s Tomas. I’m Portuguese, and I’ve been (1)___________ ___________ for Woof dog food for the whole of Portugal and Spain since I left business school last summer.

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