PROMOTION BUSINESS VOCABULARY IN USE

 

BUSINESS VOCABULARY IN USE 25. PROMOTION

 

A Advertising Each photo shows a different advertising medium. The Internet is a new advertising medium. Product endorsements are when famous people recommend a product. A series of advertisements for a particular company or product is an advertising campaign. A person or business that advertises is an advertiser. An organization that designs and manages advertising campaigns is an advertising agency. B The sales force A company’s salespeople (its salesmen and saleswomen) visit customers and persuade them to buy its products. Each member of this salesforce may be responsible for particular region: his or her sales area or sales territory. The head of the sales force is the sales manager. C Promotional activities Promotion (uncountable) is all the activities supporting the sale of a product, including advertising. A promotion (countable) describes: • a special offer such as a discount or reduced price. • a free sample: a small amount of the product to try or taste. EXERCISES 25.1 Complete the crossword using expressions from A, B and C opposite. Across: 4. Better than a classified one. (7,13) 5. Free ___________. (7) 8. All the salespeople: sales ___________.(5) 10. An advertising ___________ organizes ads. (6) Down: 1. BrE for ‘billboard’.(8) 3. One salesperson’s region for selling. (9) 5. Electric advertising: neon ___________.(4) 6. Head of the sales force: sales ___________.(7) 25.2 Match the sentence (1-3) to the correct words (a-c) 1 Many supermarkets run competitions and offers to encourage people to buy from them. a special offer 2 For example, yesterday I bought two kilos of oranges for half the usual price. b promotions 3 I also bought some coffee, which came with a free mug. c free gift

ANSWER KEY