A
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Distribution: wholesalers, retailers and customers
A wholesaler or shop selling a particular product, such as cars, is a
dealer. A reseller sells computers. Wholesalers and retailers are distributors.
Wholesalers are sometimes disapprovingly called middlemen.
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B
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Shops
A shop (BrE)
or store (AmE) is where people buy things. Companies may call it a retail
outlet or sales outlet. Here are some types of shop:
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chain store: part of a group
of shops, all with the same name.
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convenience store: small
shop in a residential area and open long hours.
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deep discounter: a
supermarket with very low prices.
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department store: very large
shop with a wide variety of goods, usually in a town centre.
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Franchises
are owned by the people that run them (franchises), but they only sell the
goods of one company. That company (the franchisor) provides goods,
organizes advertising, and offers help and support. In return it takes a
percentage of the profits of each franchisee. Many restaurants are also run
like this.
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C
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Direct marketing
Hi, I’m Beatrice and I work in
a direct marketing company in Brussels. We organize mailings for many
different products and services. This is direct mail but people often call it
junk mail. We target our mailing lists very carefully: for example, we don’t
send mailshots for garden tools to people who live in apartments.
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EXERCISES
24.1
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Use expressions from A opposite to complete this presentation.
Hi, my name’s Michael Son. I
started out in the PC business 15 years ago when I tried to buy a PC.
There was a complicated (1) d________ c________ between the manufacturer
and the customer; (2) w________, (3) r________ and (4) r________ all
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24.2
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Look at B
opposite and say where you go if you want to
1. park easily and visit
different shops without going to town centre.
2. visit different shops
grouped together in British town centre.
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24.3
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Which
expression in C opposite does the ‘it’ in each sentence refer to?
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