PLACE BUSINESS VOCABULARY IN USE

 

BUSINESS VOCABULARY IN USE 24. PLACE

 

A Distribution: wholesalers, retailers and customers A wholesaler or shop selling a particular product, such as cars, is a dealer. A reseller sells computers. Wholesalers and retailers are distributors. Wholesalers are sometimes disapprovingly called middlemen. B Shops A shop (BrE) or store (AmE) is where people buy things. Companies may call it a retail outlet or sales outlet. Here are some types of shop: • chain store: part of a group of shops, all with the same name. • convenience store: small shop in a residential area and open long hours. • deep discounter: a supermarket with very low prices. • department store: very large shop with a wide variety of goods, usually in a town centre. Franchises are owned by the people that run them (franchises), but they only sell the goods of one company. That company (the franchisor) provides goods, organizes advertising, and offers help and support. In return it takes a percentage of the profits of each franchisee. Many restaurants are also run like this. C Direct marketing Hi, I’m Beatrice and I work in a direct marketing company in Brussels. We organize mailings for many different products and services. This is direct mail but people often call it junk mail. We target our mailing lists very carefully: for example, we don’t send mailshots for garden tools to people who live in apartments. EXERCISES 24.1 Use expressions from A opposite to complete this presentation. Hi, my name’s Michael Son. I started out in the PC business 15 years ago when I tried to buy a PC. There was a complicated (1) d________ c________ between the manufacturer and the customer; (2) w________, (3) r________ and (4) r________ all 24.2 Look at B opposite and say where you go if you want to 1. park easily and visit different shops without going to town centre. 2. visit different shops grouped together in British town centre. 24.3 Which expression in C opposite does the ‘it’ in each sentence refer to?

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