25. Sales and marketing 2 CHECK YOUR ENGLISH VOCABULARY FOR BUSINESS AND ADMINISTRATION

CHECK YOUR ENGLISH VOCABULARY FOR BUSINESS AND ADMINISTRATION

25. Sales and marketing 2

Rearrange the letters in bold in these definitions and explanations to make words connected with sales and marketing. Then write these words in the appropriate space in the grid. If you do this correctly, you will reveal a three-word idiomatic expression in the shaded vertical strip that marketing people use to describe people who are easy marketing targets because they are already thinking of buying a product or service. 1 The process of a product going out of date because of progress in design or technology, and therefore becoming less useful or valuable, is known as bencsoslecoe. 2 moonPtior is the means of conveying the message about a product or service to potential customers (for example, publicity, a sales campaign, television commercials, etc). 3 ehlaWoles is a word referring to the business of buying goods from manufacturers and selling them in large quantities to retailers, who then sell in smaller quantities to the public. 4 magencrkhiBn is the system of measuring the performance of a company against the performance of other companies in the same sector. 5 Unsolicited mail advertising, and especially email advertising, is known as amsp (named after a famous American brand of tinned meat). 6 The transfer of rights to manufacture or market a particular product to another individual or organisation through a legal arrangement or contract is called niligesnc. 7 The brand name of a product that is recognised around the world is known as a boglla brand. 8 A ephlrsadei is a retail outlet distributing, selling and servicing products (especially cars) on behalf of a manufacturer. 9 A wdorknma is the reduction of the price of something to less than its usual price. 10 When a new product or service is tested on a small group of consumers in order to try to find out the reactions of a larger group of consumers, this is known as pigslman. 11 The adding of new types of products to the range already made is known as avidfictionsier. 12 mingerkeaTlet is the selling of a product or service by telephone. 13 An organisation that delivers products to retailers on behalf of a manufacturer is called a isorditbtru. 14 A eberife is an informal word for a product or service that is given away, usually to encourage people to buy a bigger product or service, or to advertise that product or service (for example, a pen with the company name on). 15 In radio, television and cinema advertising, tamirei is the amount of time given to an advertisement.

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