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Everybody says that the market
for mobile phones is very cowded, and there is no more room or demand for
new products.
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However, we believe we've
found a nich in the market for something a little bit different: a mobile
phone with an infra-red camera that lets you see in the dark. Impressive,
eh?
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However, this isn't its only
uniqe selling point.
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It also has a huge range of
other feachures, including a built-in navigation system, a scanner, a
photo-editing suite, a dictionary and translator and even a thermometer.
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We call it the 'Ultimafone®',
and we've just applied for a patient so that no-one else can copy it.
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It was conceived by our
inovative designs team, led by the brilliant Kevin Anorak.
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We plan to lunch it early in
the New Year.
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You'll find the 'Ultimafone®'
on page 1 of our latest mobile phones brocure.
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As you can see, it's the
ultimate must-have opmarket accessory.
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We made the decision to start
making it after extensive reserch into what people wanted from a mobile
phone in the 21st century
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Of course, we won't sell many
without a great deal of advertiseing.
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As a result, we're starting a
major campain to let the public know all about it.
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We're going to premote the
'Ultimafone®' any way we can.
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There are going to be
comercials on all of the main radio stations and television channels.
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In fact, we're hoping to get
at least five spouts on each of the major channels during prime-time
viewing.
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All the daily newspapers and
major magazines will carry full-page advertisments.
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There will be plenty of
product pacement in some of the biggest films of the year.
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You won't be able to walk down
the street without seeing one of our giant billyboards.
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And you won't even be able to
visit the Internet without our plop-ups coming up on your screen all the
time!
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We're also going to send
mailshoots to everyone who has ever bought one of our phones in the past.
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And naturally we'll be making
some sponsership deals with some of the country's major sporting teams.
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If we're lucky, we might even
get a famous rock star, actor or sports personality to endoarse it for us.
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After all, you can't beat an
opinon leader for really helping to make a new product take off successfully.
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There will also be big posters
at every pont of sale (including department stores and music stores).
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In fact, there probably won't
be a single major retale outlet anywhere in the country that doesn't sell
the 'Ultimafone®'!
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Our expert sales team - that's
you - will be there to give potential customers your pich and persuade them
that the 'Ultimafone®' is just what they need.
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There will be lots of special
offers, including miscounts on phone and talk-time packages.
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There will also be lots of
giveways: free hands-free kits, free phone covers, free ringtones, and so
on.
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Sales won't just be limited to
the dommestic market.
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We believe that the
'Ultimafone®' will really catch on in the expot market as well.
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In fact, our overseas raps are
already packing their suitcases and booking their flight tickets.
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Eventually we hope to have the
'Ultimafone®' made under franshise in mainland Europe, the Far East and
South America.
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We're so confident of the
reliability of the 'Ultimafone®' that they will all carry a free 3- year
guarantea.
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That's not bad, considering
the where and tear that can be expected from the customers on an item such
as this.
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You might also like to know
that in addition to the phone itself, there will be a whole range of
'Ultimafone®' merchantizing, including 'Ultimafone®' T-shirts,
'Ultimafone®' trainers and even 'Ultimafone®' biscuits!
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They will all carry the
soon-to-be famous 'Ultimafone®' brant name.
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They will all display a
distinctive 'Ultimafone®' loco.
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And they will all come in an
attractive, instantly-recognisable 'Ultimafone®' pakaging.
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Our latest cattalog has the
whole range!
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We think it's the best
invention since the microchip, although obviously some people will tell you
that it's just hyp, and we're making a lot of fuss about nothing.
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They'll say that the
'Ultimafone®' is nothing more than a fat, and that this time next year nobody
will want one!
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However, I just know it will
sell well, and I bet our competiton is getting really worried!
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In the war for new customers,
we're going to tramp them!
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However, we mustn't be too
complacent. We will be trucking our buying public over the next year or so
to see how they react to the 'Ultimafone®'.
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So get out there, and canvince
as many people as possible that the 'Ultimafone®' is the only mobile phone
they'll ever need!
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