Tuesday 21 April 2020

24. Sales and marketing 1 CHECK YOUR ENGLISH VOCABULARY FOR BUSINESS AND ADMINISTRATION


CHECK YOUR ENGLISH VOCABULARY FOR BUSINESS AND ADMINISTRATION
24. Sales and marketing 1

In the following sentences, the enthusiastic marketing manager of a mobile phone company is telling her team about the company's latest model of mobile phone. However, each sentence contains a spelling mistake. Identify and correct the word in each case.

1
Everybody says that the market for mobile phones is very cowded, and there is no more room or demand for new products.
2
However, we believe we've found a nich in the market for something a little bit different: a mobile phone with an infra-red camera that lets you see in the dark. Impressive, eh?
3
However, this isn't its only uniqe selling point.
4
It also has a huge range of other feachures, including a built-in navigation system, a scanner, a photo-editing suite, a dictionary and translator and even a thermometer.
5
We call it the 'Ultimafone®', and we've just applied for a patient so that no-one else can copy it.
6
It was conceived by our inovative designs team, led by the brilliant Kevin Anorak.
7
We plan to lunch it early in the New Year.
8
You'll find the 'Ultimafone®' on page 1 of our latest mobile phones brocure.
9
As you can see, it's the ultimate must-have opmarket accessory.
10
We made the decision to start making it after extensive reserch into what people wanted from a mobile phone in the 21st century
11
Of course, we won't sell many without a great deal of advertiseing.
12
As a result, we're starting a major campain to let the public know all about it.
13
We're going to premote the 'Ultimafone®' any way we can.
14
There are going to be comercials on all of the main radio stations and television channels.
15
In fact, we're hoping to get at least five spouts on each of the major channels during prime-time viewing.
16
All the daily newspapers and major magazines will carry full-page advertisments.
17
There will be plenty of product pacement in some of the biggest films of the year.
18
You won't be able to walk down the street without seeing one of our giant billyboards.
19
And you won't even be able to visit the Internet without our plop-ups coming up on your screen all the time!
20
We're also going to send mailshoots to everyone who has ever bought one of our phones in the past.
21
And naturally we'll be making some sponsership deals with some of the country's major sporting teams.
22
If we're lucky, we might even get a famous rock star, actor or sports personality to endoarse it for us.
23
After all, you can't beat an opinon leader for really helping to make a new product take off successfully.
24
There will also be big posters at every pont of sale (including department stores and music stores).
25
In fact, there probably won't be a single major retale outlet anywhere in the country that doesn't sell the 'Ultimafone®'!
26
Our expert sales team - that's you - will be there to give potential customers your pich and persuade them that the 'Ultimafone®' is just what they need.
27
There will be lots of special offers, including miscounts on phone and talk-time packages.
28
There will also be lots of giveways: free hands-free kits, free phone covers, free ringtones, and so on.
29
Sales won't just be limited to the dommestic market.
30
We believe that the 'Ultimafone®' will really catch on in the expot market as well.
31
In fact, our overseas raps are already packing their suitcases and booking their flight tickets.
32
Eventually we hope to have the 'Ultimafone®' made under franshise in mainland Europe, the Far East and South America.
33
We're so confident of the reliability of the 'Ultimafone®' that they will all carry a free 3- year guarantea.
34
That's not bad, considering the where and tear that can be expected from the customers on an item such as this.
35
You might also like to know that in addition to the phone itself, there will be a whole range of 'Ultimafone®' merchantizing, including 'Ultimafone®' T-shirts, 'Ultimafone®' trainers and even 'Ultimafone®' biscuits!
36
They will all carry the soon-to-be famous 'Ultimafone®' brant name.
37
They will all display a distinctive 'Ultimafone®' loco.
38
And they will all come in an attractive, instantly-recognisable 'Ultimafone®' pakaging.
39
Our latest cattalog has the whole range!
40
We think it's the best invention since the microchip, although obviously some people will tell you that it's just hyp, and we're making a lot of fuss about nothing.
41
They'll say that the 'Ultimafone®' is nothing more than a fat, and that this time next year nobody will want one!
42
However, I just know it will sell well, and I bet our competiton is getting really worried!
43
In the war for new customers, we're going to tramp them!
44
However, we mustn't be too complacent. We will be trucking our buying public over the next year or so to see how they react to the 'Ultimafone®'.
45
So get out there, and canvince as many people as possible that the 'Ultimafone®' is the only mobile phone they'll ever need!

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