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Rise and fall
These verbs describe trends [movements] in sales [how
much you sell], prices, etc.
When sales or prices rise / go up / increase, they can do it
in different ways

We use certain prepositions to say by how much something rises or
falls.
The price has risen by 10 pence.
Sales fell from 8,000 units to 6,500 units.
Rise/increase and fall/decrease can also be used as nouns, with certain
prepositions.
There’s been a gradual rise in prices.
There’s been a sharp fall in sales.
We’ve seen a slight increase in profit.
Profits were £5 million, which is a decrease of 10%.
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Language
help
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Profit is the
money you receive from your business after you have paid all your costs (opp
loss). Last year the company made a profit of €2 million
but this year they could make a loss.
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