The media: in print CAMBRIDGE ENGLISH VOCABULARY IN USE ADVANCED

CAMBRIDGE ENGLISH VOCABULARY IN USE ADVANCED

UNIT 47

The media: in print

A

Typical sections found in newspapers and magazines One thing I always read in the paper is the obituaries1 page; it’s so interesting to read about other people’s lives. I also read the editorial2 (or leader); it helps me form my opinion on things. Although national papers cover3 all the important news, I find that if you just want to sell your car or something, the classified ads4 (or classifieds) in a local paper is the best place. I love the Sunday papers, especially the supplements5 with articles on travel, food, fashion and so on. Last week there was a fascinating feature6 on new technology in one of them. My daughter prefers magazines, especially the agony columns7. I just can’t imagine writing to an agony aunt8. It amazes me how people are prepared to discuss their intimate problems publicly, but I know this sort of article really increases a publication’s circulation9. 1 descriptions of the lives of people who have just died 2 an article giving the newspaper editor’s opinion 3 deal with (noun = coverage) 4 pages of advertisements in different categories 5 separate magazines included with the newspaper 6 an article or set of articles devoted to a particular topic 7 sections in a paper or magazine that deal with readers’ private emotional problems 8 person, typically a woman, who answers letters in the agony column 9 number of copies sold by a newspaper or magazine

B

Some types of printed material name description/definition example sentence journal a magazine containing articles about a particular academic subject Part of John’s doctoral research was published in an international chemistry journal. a book where you write about what happened to you each day I kept a journal while I was working in Zambia. newsletter a regular report with information for people belonging to a particular group Laura is in charge of producing a monthly newsletter for her tennis club. pamphlet small book with a soft cover, dealing with a specific topic, often political The Conservative Party published a pamphlet on the future of private education. press release official written statement with information for the public The company is going to issue a press release about its takeover plans later today. leaflet single sheet or folded sheets of paper giving information about something I picked up a leaflet about the museum when I was in town. brochure small, thin book like a magazine, which gives information, often about travel, or a company, etc. Do you have any brochures about Caribbean holidays? prospectus small, thin book like a magazine, which gives information about a school, college or university, or a company Before you choose a university, you should send away for some prospectuses. flyer single sheet giving information about some event, special offer, etc., often given out in the street I was given a flyer about a new nightclub which is opening next month. booklet small thin book with a soft cover, often giving information about something The tourist office has a free booklet of local walks. manual book of detailed instructions about how to use something This computer manual is impossible to understand!

EXERCISES

47.1	Without looking at A opposite, test your memory for words that mean: 1 the small advertisements in different categories found in newspapers ___________________. 2 a person you write to at a magazine to discuss intimate emotional problems ___________________. 3 the section of a newspaper which pays respect to people who have just died ___________________. 4 an article in a newspaper which gives the editor’s opinion ___________________. 5 a separate magazine that comes free with a newspaper ___________________. 6 an article or set of articles devoted to a special theme ___________________. 7 the number of people buying a magazine ___________________. 8 the way a newspaper deals with a particular subject ___________________.
47.2	Fill the gaps in these sentences with appropriate words from B opposite. 1 I’ve decided to do my own car maintenance, so I’ve bought the _____________ for my particular model. 2 Someone was giving out _____________ in the town centre today about a festival that’s going to take place on Saturday. 3 I love looking through holiday _____________ and dreaming about flying off to exotic places. 4 I never read political _____________; they’re so boring. 5 I wish I’d kept a _____________ when I first started teaching. 6 The Central Bank has issued a _____________ announcing some changes in personnel. 7 I’ve read the _____________ and I like that university; I think I’ll apply. 8 My son’s school publishes a termly _____________ for parents, which reports on the previous term and tells us about upcoming events.
47.3	Sort this group of vocabulary items into those connected with books and those with magazines. Use a dictionary if necessary. spine blurb subscription foreword issue index edition quarterly
47.4	From the context, guess the most likely meaning of the expressions in bold. 1 There’s a new autobiography of the footballer Troy Sutton, but it was written by a ghost writer. A Someone who didn’t have Sutton’s permission B someone who wrote it on his behalf C Sutton wrote it but he used a different name 2 It makes sense to use desktop publishing for any sports club’s newsletter. A published by a school or college B published only on the internet C published using a home computer to design it 3 This book is a facsimile of an original edition published in 1693. A an exact reproduction in every detail B a modernised edition C a copy made on a fax machine or photocopier
47.5	Here are some expressions in bold not on the opposite page, which refer to how different types of printed material present their information. Match the sentences with the type of printed material. Use a dictionary if necessary. 1 It lists entry requirements. a a political pamphlet on poverty 2 It exposes serious problems in the industry. b a guarantee leaflet with a new camera 3 It draws attention to the fundamental issues. c a university prospectus 4 It tells you all you need to know about main sights. d a newspaper article 5 It’s packed with useful tips. e a tourist brochure 6 It contains a lot of small print. f a booklet about buying a house

ANSWER KEY

47.1 1 classified ads (or adverts/advertisements) / classifieds 2 an agony aunt 3 the obituaries (or obituary column) 4 an editorial / a leader (or leading article) 5 a supplement 6 a feature 7 circulation 8 coverage 47.2 1 manual 2 flyers / leaflets 3 brochures 4 pamphlets 5 journal 6 press release 7 prospectus 8 newsletter 47.3 edition is used about both books and magazines (a book, magazine, etc. that is one of a large number that are the same and were produced at the same time) Books spine (the vertical edge of the book which usually has the title on it) blurb (short description usually on back cover, written to encourage people to read the book) foreword (a piece of text before the main text of the book begins) index (alphabetical list of subjects or names at the end of a book, showing on what page they are found in the text) edition – see above Magazines subscription (a payment that buys you a certain number of issues in advance, e.g. for one year) issue (publication printed for a particular day/week/month) edition – see above quarterly (a magazine issued every three months) 47.4 1 B 2 C 3 A 47.5 1 c 2 d 3 a 4 e If something tells you all you need to know about something (informal), it gives all the most important information. 5 f 6 b Small print refers to the details, rules and restrictions that often accompany legal documents such as guarantees, contracts, insurance policies, etc., which are often written in very small letters.