CAMBRIDGE ENGLISH VOCABULARY IN USE ADVANCED
UNIT 7
At work: careers
A
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A career in sales
1+ 2 selling or
marketing goods and services by phone
3 phoning
people who have not requested a call in order to try to sell them something
4 attempt to
sell something by being very forceful or persuasive
5 spend money
6 a TV channel
devoted to selling products
7 products that
are bought and sold
8 has moved
forward successfully
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B
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Buying and selling
A person’s purchasing power is
the ability they have to buy goods, i.e. the amount of money they have
available.
If you shop around, you try
different companies or shops to see which offers best value.
If you want to buy something, you need
to find a shop that stocks it. [keeps a supply of it = keeps it in
stock] If you trade something up, usually a car or a house, you
buy one that is of higher value than the one you had before. (opp. = trade
down)
People sometimes make a purchasing
decision based on brand loyalty. [confidence in that particular
make and a tendency always to choose it]
Supermarkets sometimes sell an item
for less than it costs them in order to attract a lot of people into the
shop, where they will also buy more profitable items – the item being sold at
a low price is called a loss leader.
For a company to sell its products, it
has to price them appropriately. [give them a price]
If a company finds a niche market,
it finds a specialised group of customers with particular interests that that
company can meet.
If an item is said to come/go
under the hammer, it is sold at an auction. [sale of goods or property
where people make gradually increasing bids and the item is then sold
to the highest bidder]
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C
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A
career in business
1 producing a lot of money
2 bureaucracy (negative)
3organisation and arrangement of
operations
4formal offer
5agreement in
which one company takes control of another one (compare with
merger, in which two companies join together to become one
company)
6come to an agreement in which
both sides reduce their demands a little
7 talk in detail until a business
agreement is made
8 taken over by a larger company
9 buildings and machines owned by
a company
10 put money into
11 new company
12 a business organising the
rental of holiday houses and flats
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EXERCISES
7.1
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Match
the two parts of these business collocations from the opposite page.
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7.2
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Look
at A and B opposite. Fill the gaps in these sentences.
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7.3
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Replace the underlined words with a
word or phrase from C with a similar meaning.
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7.4
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Choose
the best word to complete each sentence.
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ANSWER KEY
7.1
1
c 2 g 3 e 4 b 5 h 6 a 7 f 8 i 9 d
7.2
1
under 2 around 3 back 4 cold 5 part 6 bid 7 telesales 8 niche 9 stock
7.3
1
hammer out a deal / hammer out an agreement
2
red tape
3
a takeover
4
lucrative
5
start-up
6
swallowed up
7
proposition
8
administration
7.4
1
reach
2
priced
3
merchandise
4
down
5
back
6
red tape
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